Goodby Sees Saturn Windfall

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SAN FRANCISCO — Goodby, Silverstein & Partners’ win last week of the $300 million Saturn account gives the shop a huge windfall at a crucial time. But it is also something of a bittersweet occasion for Jeff Goodby and Rich Silverstein, who take the business at the expense of their mentor, Hal Riney.

In a San Francisco ad landscape that did nothing but shed jobs in 2001, the win-one of the largest here in recent memory-may lead to some 60 new hires at Goodby, executives said.

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