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Shortly after losing four top creatives, Goodby, Silverstein & Partners has strengthened the ranks of that department by rehiring an agency veteran.
Jon Soto, most recently a creative director at TBWA\Chiat\Day in San Francisco, working under Chuck McBride, has moved back across town to the shop where he won the Grand Prix at Cannes in 1998 for a Nike campaign.
Soto, 39, left Goodby last year for TBWA\C\D, where he worked on clients including Sony and Levi’s.
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