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Goodby, Silverstein & Partners, which has featured chimpanzees, dogs and cats in past “Got milk?” ads, is moving on to talking ants.
For a new 30-second spot, the San Francisco shop enlisted Steven Kutcher, an actual bug wrangler, and a cast of about 1,000 ants. The ad, created for the California Milk Processor Board, is slated to break Jan. 8 in California and possibly other major markets.
“It’s interesting as far as commercials go,” said agency co-chairman Jeff Goodby.
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