Goodby Pitches Ideas For Brand Nike

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‘Just Do It’ Could Be Dumped as Part of Global Repositioning
By Joan Voight and Noreen O’Leary
SAN FRANCISCO: Goodby, Silverstein & Partners is slated to present to Nike next week ideas for the main Nike brand, a move that could result in the agency winning new ad assignments or possibly all creative duties on the $250 million global brand account, sources said.
This is the latest development to threaten Nike and Wieden & Kennedy’s strained relationship, considered by many to be one of the most successful advertising partnerships in recent history.


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