Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Satellite Radio Service Is Aimed at Drivers
SAN FRANCISCO–Satellite radio broadcaster Sirius Satellite Radio named Goodby, Silverstein & Partners its advertising agency following a review.
Billings are undisclosed. Details of the review were not immediately available, and the finalists were not disclosed.
XM Satellite Radio in Washington, D.C., a key competitor of New York-based Sirius, is conducting a review for its own account, worth $100 million [Adweek, March 20].
Goodby is expected to break a national TV campaign for Sirius early next year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in