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Goodby, Silverstein & Partners has a new chief digital officer, Kalle Hellzén, who joins the San Francisco agency from Acne Production, where he was a partner, creative director and director in the Los Angeles office of the Stockholm-based production company.
Hellzén replaces Mike Geiger, who left just over a year ago to join JWT in New York as North American president, chief integration officer.
During Hellzén’s eight years at Acne, he developed work for brands like Toyota, Skittles, Volvo and H&M.
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