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SAN FRANCISCO – Anheuser-Busch has asked Goodby, Silverstein & Partners to work on the “heritage” ad campaign now handled by A-B’s lead shop, DDB Needham in Chicago.
A-B is asking Goodby to “partner” with Needham, according to Bob Lachky, vice president of brand management for the St. Louis-based brewer. Goodby and Needham are both owned by Omnicom Group in New York.
The heritage effort, which A-B refers to as the “quality” campaign and is focused around its flagship Budweiser brand, broke in the summer of 1997.
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