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Looking to bring what it calls a “new flavor” to its creative staff, Goodby, Silverstein & Partners has hired the award-winning French copywriting team known as “Fred and Farid.”
Fred Raillard and Farid Mokart won two Lions at Cannes in June for their Microsoft Xbox work out of Bartle Bogle Heg arty in London.
Agency co-founder and creative director Jeff Goodby said the two will likely work on Hewlett-Packard, SBC and Budweiser. They are expected to arrive in early October.
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