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By Joan Voight and Trevor Jensen
SAN FRANCISCO-Goodby, Silverstein & Partners here has quietly stepped into the role of corporate branding agency for Southwestern Bell. The San Francisco shop, which won creative duties for the phone company’s long-distance account last October, broke an umbrella campaign for SBC last week in the five states the company services.
Goodby’s campaign unveils a new tagline: ‘Your friendly neighborhood global communications company,’ which replaces the previous theme, ‘Yes, it’s that simple.’
D’Arcy Masius Benton & Bowles in St.
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