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Goodby, Silverstein & Partners is evolving its award-winning “Got Milk?” campaign with four new TV spots that eschew the familiar scenes of characters with mouths full of cookies and peanut butter but no milk in the fridge.
Unlike earlier TV spots, which were all separate, self-contained stories, the new campaign for the California Milk Processors Board is more like a sitcom, with a series of related vignettes, said Jeff Manning, executive director of the milk board.
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