Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Goodby, Silverstein & Partners last week was named among the finalists for Ikea’s $30-40 million account. The other surviving contenders are Berlin Cameron/Red Cell in New York and Crispin Porter + Bogusky in Miami.
The request for proposals originally went to 20 agencies. Goodby was one of several San Francisco shops to advance to the semifinals, along with Black Rocket/Euro RSCG and TBWA\Chiat\Day. Sources said TBWA\C\D is not participating because the client determined that Kmart was a conflict.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in