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The Kaplan Thaler Group campaign in which women are sent careening into orgasmic fantasies by Herbal Essences was doused with cold water (and a Grand Ugly award) by the Advertising Women of New York in 2000. It takes more than shampoo to satisfy a woman, AWNY said.

Well, how about a clothes dryer? Cheetham Bell JWT in Manchester, England, this summer rolled out an ad for U.K. cell-phone maker Phones 4U that shows a woman sitting atop that whirring home appliance, apparently enjoying an actual private moment (not just a fantasy of one), when a neighbor strolls past the window.

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