Good Storytelling Is the Secret to Happy Clients and Consumers, PMK-BNC CEO Says

Michael Nyman puts brands in the picture

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Specs
Current gig CEO, co-chairman at PMK-BNC
Previous gig CEO, chairman and co-founder at BNC
Twitter @Mnymanpmkbnc
Age 51




Adweek: What’s PMK-BNC’s mission?
Michael Nyman: We help our clients—whether they are major consumer brands, talent or popular entertainment properties—connect with consumers through popular culture. One example is helping a client like Audi connect with consumers by creating a piece of content featuring the Muppets that showcased the brand’s sponsorship of the Emmys.

Why was that campaign successful?
The partnership worked on three levels.

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