In Good Health, Spirits

Peter A. Mayer Advertising here has acquired project work with two local companies that have not employed ad agencies in several years.
Mayer has been hired to do public relations and advertising for the Touro Infirmary and Sazerac Distributors, a beer and spirits company.
Both firms had $1 million ad budgets in the early 1990s, when each had an agency of record–Touro with McDonald Davis & Associates of Milwaukee and Sazerac with Bauerlein Advertising here. Recently, however, all ad work was done in-house.
Mayer public relations director Mark Romig said no reviews were held for either account, and the size of the project work has not been determined.
Touro contracted with McDonald Davis in 1994 to produce a trio of award-winning spots titled “Good care for the good life.” Ads presented vivid cameos of those activities New Orleans natives and visitors love to do–eat, drink and party–that are not especially healthy. The Touro tag explained it all: “We’ve been in New Orleans 140 years and one thing is obvious: this city needs a good hospital.”
Touro marketing di-rector Eben Fetters tapped Mayer to tout community health screenings and the region’s first “brain attack” center for stroke patients.
“We felt we needed some of Mayer’s expertise,” said Fetters, who late last year replaced Melinda Smolkin at the Touro marketing post. Smolkin is also a former Bauerlein account executive.
For Sazerac, Mayer is working on three brands: Dr. McGillicuddy’s Imported Schnapps, Zonin wines and Rain vodka, an organic product.