Golin/Harris Wins State Farm PR Project

BOSTON State Farm Insurance has tapped Interpublic Group’s Golin/Harris International to handle public relations chores for its life insurance products.

“It’s a significant win for the agency—we’ll count it among the best in the history of [Golin/Harris],” said Keith Burton, executive vice president and managing director of Golin/Harris’ Chicago office, which is leading the account.

The assignment marks the first time State Farm will promote its life insurance line of products, said Rock Jenkins, assistant vice president, public affairs at State Farm.

“[Golin/Harris] did their homework and they brought a ton of creativity to the table,” said Jenkins.

Golin/Harris was selected after a review involving undisclosed shops. Consultant Jerry Swerling of Swerling Associates in Los Angeles conducted the search. The budget for the assignment was not disclosed.

Incumbent Burson-Marsteller, a unit of WPP, has worked with State Farm for 15 years; the agency will continue to handle corporate and various product support.

Bloomington, Ill.-based State Farm is the largest provider of home and automobile insurance in North America. State Farm’s lead advertising agency is Omnicom Group’s DDB Chicago.