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Retailer Golfsmith International has shifted its creative business to Doner after a review.
Annual media spending on the assignment, which encompasses the Golfsmith brand in the U.S. and Golf Town in Canada, is estimated at more than $35 million.
Sources identified the other finalists as TM Advertising in Dallas and Fitzgerald + Co. in Atlanta. The review, which began in August, was managed by Hasan + Co., a search consultancy in Raleigh, N.C. Doner, which is based in Southfield, Mich.,
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