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Mullen has fashioned a TV and print campaign designed to portray the Golf Course Superintendents of America as more than just “glorified grass cutters.”
Executions underscore the importance of the superintendents’ role in a humorous way. One ad reads, “Every morning at 5:30 we whip the dew off the greens just so you can sink that 20-footer. And who do you kiss? Your putter.”
“Previously, the golf course superintendent was in the woodshed on the 18th hole mending their equipment” while the game was being televised, said Mullen official Bruce Dodworth.
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