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Images of brand namesake Ben Hogan highlight an up-coming national campaign from Greenberg Seronick O’Leary & Partners, lead agency for Ho-gan clubs and other golf products marketed by Spalding Sports Worldwide.
In one commercial, clips of Hogan competing some 50 years ago are intercut with black-and-white footage of contemporary champions Hal Sutton, Jim Furyk, Bernhard Langer and Justin Leonard.
The modern-day golfers trade off lines of copy extolling the virtues of Hogan Irons. They begin: “Ben Hogan said there was no greater feel than the thrill of a perfect shot.
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