Goldman Sachs to Combine Assets

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$25 Mil. Account Covers Recruitment, B2B and Consumer Ads
NEW YORK–Investment-banking powerhouse Goldman Sachs is in the early stages of a review for its estimated $25 million ad account.
Currently, the business is split among three New York shops: Lowe Lintas & Partners (corporate ads), Doremus (business-to-business) and Mezzina/Brown (recruitment and collateral).
Doremus and Mezzina/Brown are expected to participate, while Lowe is not, sources said. Lowe and Doremus referred calls to the client; Mezzina/Brown could not be reached.
Goldman Sachs has retained Boston-based Pile and Co.






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