Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
WPP’s MediaCom has replaced North American CEO Doug Checkeris with another longtime agency veteran Harvey Goldhersz.
The move was not unexpected as Mediacom has gone through a tumultuous year that included roughly $1 billion in client losses, capped with the $700 million GlaxoSmithKline U.S. account departure two weeks ago after a review.
Checkeris joined MediaCom U.S. as CEO in 2007 and was elevated a year later to North American CEO.
A 28-year veteran of the agency, Goldhersz has been global chief operating officer of MediaCom since 2004.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in