Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Lee Iacocca’s recent venture, Nicola Corp. in Boston, awarded media buying chores for its Olivio buttery-tasting spread to Goldberg.Marchesano.Partners’ media division, Time & Space.
The Washington, D.C., agency will spend the multimillion dollar budget on television, print and radio.
Started by Iaccoca and his family, Nicola has developed an olive and canola oil spread called Olivio, which is produced and distributed by Nabisco Foods.
With one gram of saturated fat compared to butter’s seven grams, Olivio is positioned as having the lowest non-saturated fat content on the market.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in