Going Over A Ledge In The Quest To Be Edgy

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

A blizzard of controversy is swirling around the advertising industry’s recent use of suicide imagery to sell its clients’ wares. But the questions remaining after two of the spots were pulled is just how far do marketers need to go these days to get the attention of audiences supposedly desensitized to TV violence? And how far can you go before attracting unwanted attention from the adults in the room?

The GM commercial, which broke during the Super Bowl, featured a factory line robot so despondent over losing his job he jumps off a bridge.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in