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It has yet to challenge the Sunday newspaper as leading source of coupons for consumers. The Internet is gaining, though. A Scarborough Research report says 11 percent of households now get coupons via the Internet. For comparison’s sake, 53 percent get coupons from the Sunday paper.
Among other leading sources are the mail (35 percent of consumers get coupons this way), in-store coupons (33 percent), preferred customer/loyalty cards (22 percent), in-store circulars (22 percent), weekday newspapers (17 percent), product packages (17 percent) and magazines (15 percent).
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