Going Global: Visa And Agency.com

Agency.com has been tapped by Visa International to recast the look of its Visa.com site for early 2001.

Longer term, the New York-based interactive agency plans to overhaul Visa.com top to bottom and to develop new information architecture by next fall.

The companies say the two-stage project will tailor content to the languages and regional differences of users and will and feature location-specific information.

“With the advent of u-commerce, or universal commerce, our positioning on the Internet is even more important than ever,” said “Mindy Kirkpatrick, vp of corporate Internet at Visa International.