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Agency.com has been tapped by Visa International to recast the look of its Visa.com site for early 2001.
Longer term, the New York-based interactive agency plans to overhaul Visa.com top to bottom and to develop new information architecture by next fall.
The companies say the two-stage project will tailor content to the languages and regional differences of users and will and feature location-specific information.
“With the advent of u-commerce, or universal commerce, our positioning on the Internet is even more important than ever,” said “Mindy Kirkpatrick, vp of corporate Internet at Visa International.
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