Goebel, Former BBDO Executive, Dies at 62

NEW YORK BBDO Worldwide executive Alexander “Sandy” William Goebel, 62, died Saturday, Feb. 28, from complications from non-Hodgkin’s lymphoma.

Goebel was born in New York City and grew up in Chappaqua, N.Y., and Lausanne, Switzerland. As an adult, he lived in New York and Amagansett, N.Y. He graduated from the Lycee Jacquard in Lausanne and received his graduate degree from the Wharton School of Business at the University of Pennsylvania.

A senior advertising executive with more than 40 years of experience at various New York agencies, Goebel was most recently a senior vice president and account director for Pepsi and FedEx, working with global BBDO offices on both.

In a notice to employees earlier this week, Andrew Robertson, president of BBDO Worldwide and CEO, North America, wrote: “Sandy first worked at BBDO in 1966 and quickly earned a reputation he lived up to for the rest of his career: totally trustworthy and dependable, a man for whom integrity, manners and patience were the norm, not the exception, and his clients depended on him unreservedly.”

He is survived by his wife of 30 years, Doris, and his 12-year-old son, Alex; his sister, Nancy Goebel Rossi of Francistown, N.H., and his nephew, John Rossi III of Hartford, Conn.

A memorial service will be held at the Frank E. Campbell Funeral Home in Manhattan at 4 p.m. on Tuesday, March 9. In lieu of flowers, contributions may be made to the Lymphoma Research Foundation, 215 Lexington Ave., New York, N.Y. 10016, or to the American Cancer Society.