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Who says only Johnnie Walker and Mr. Jenkins can sell spirits?
Raise your glass to Danu, the face behind a new brand of Scotch whisky, Chivas De Danu.
According to legend, Danu was a Celtic goddess who led the Scots in a battle against the Romans 2,500 years ago.
Today, her goal is much simpler: reach a market of educated young adults with a taste for a lighter scotch.
The print campaign, created by TBWA Chiat/Day, New York, consists of five ads, billboards and bus panels, said Eric McClellan, executive creative director.
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