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GoDaddy.com Tops ACNielson Recall Index
One and two days after the Super Bowl, GoDaddy.com still received the highest recall rate of all the game advertisers, according to a recent study from ACNielson International Research, a division of Adweek parent company VNU. According to ACNielson’s Recall Index, which measures advertising recall relative to the air-time during the game, the GoDaddy.com spot about a senate-like hearing featuring a buxom spokeswoman did the best job in creating memorability. Budweiser, Pepsi, FedEx and Ameriquest rounded out the top five brands with the highest recall in the national online survey of 1000 participants.
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