go figure Move over, Cabbage Patch Kid. Make way, Beanie Baby. The Bobbleheads are muscling in.

Move over, Cabbage Patch Kid. Make way, Beanie Baby. The Bobbleheads are muscling in.

The small, lifelike figurines with spring-mounted heads have become instant box-office gold for sports teams that hand them out on promotion nights. What’s more, the cute-as-hell statues have become a coveted advertising vehicle, even for sponsors that typically don’t attach their names to such things.

Case in point: Just days before the Los Angeles Dodgers were scheduled to give away 55,000 Tommy Lasorda Bobble heads on April 4, the team finalized a sponsor ship deal with Boeing. Plans call for the aircraft giant’s name to be stamped on the base of the statues, which will be offered as a freebee but unavailable (outside of eBay) after that.

Of course, the question lingers: Does Boeing really expect even one Dodger fan to rush out and buy a 747?

“It’s all about brand awareness and brand affinity,” says marketing vp Steve Avanessian, whose company, Bensussen Deutsch & Associates in Corona del Mar, Calif., supplies the coveted Bobble heads. “This is a true sports collectible. Fans are going to remember who gave it to them. In this case, Boeing.”