go figure Move over, Cabbage Patch Kid. Make way, Beanie Baby. The Bobbleheads are muscling in.

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Move over, Cabbage Patch Kid. Make way, Beanie Baby. The Bobbleheads are muscling in.

The small, lifelike figurines with spring-mounted heads have become instant box-office gold for sports teams that hand them out on promotion nights. What’s more, the cute-as-hell statues have become a coveted advertising vehicle, even for sponsors that typically don’t attach their names to such things.

Case in point: Just days before the Los Angeles Dodgers were scheduled to give away 55,000 Tommy Lasorda Bobble heads on April 4, the team finalized a sponsor ship deal with Boeing.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in