Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

1 or 2

Extra minutes that some TV shows have been running lately, in an apparent effort by networks to keep viewers from changing channels. (Evidently the thinking is that people are less likely to switch if programs have already begun at the top of the hour or half-hour on other networks.) Recently padded shows include CBS’ Without a Trace, Fox’s Renovate My Family, ABC’s The Bachelor and NBC’s ER, according to Nielsen Media Research. What’s worse for viewers, this is confusing some DVRs, many of which are set to record specific time blocks and aren’t smart enough to recognize when shows run over—causing the ends of programs to sometimes get clipped off.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in