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Phil Mickelson’s score in the final round of the Masters a week ago. That was good enough to win him his first major and also good news for Ford Motor Co., which just six weeks ago introduced what then sounded like a lame promotion called “Phil’s on the Phone,” in which a sweepstakes winner will complete a foursome with Mickelson, hockey great Wayne Gretzky and auto racer Dale Jarrett. Mickelson and the fan will partner against Gretzky and Jarrett in an alternate-shot match on the famous Blue Monster course at the Doral Resort and Spa in Miami next March.
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