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Percent of pet owners surveyed by Taubman Centers who say they will buy a Christmas present for their pet this holiday season. And we’re not just talking a nice tasty bone here and a squeaky toy there. Among the 6,000 people surveyed, 9 out of 10 said they plan to spend up to $50 on their nonhuman companions. Considering domestic pets outnumber human beings in the U.S. (350 million to 280 million, according to the American Pet Products Manufacturers’ Association), the pet-product industry is a huge market: $31 billion in sales for all of 2003, to be exact, says the APPMA.
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