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Attendees at last month’s “Festival in the Pit” in Battle Mountain, Nev., a three-day event sponsored by Old Spice and organized in response to an article in the Washington Post that labeled Battle Mountain “the armpit of America.” A highlight of the event was the beauty contest, in which several children, one dog and a number of men stripped off their shirts and showed off their underarms. Overall pit appearance” was a key judging criterion.

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