Go Figure

2: Place in Germany’s national handball league that a team named Flensburg-Handewitt finished last season. That success has earned the team a new sponsor, Beate Uhse, a multinational erotica giant, which plans to advertise its Web site www.sex.de on the back of the players’ shorts this season. “It’s great that it’s on our bottoms,” one player says of the media placement. “That’s where the women look first.”

0: Amount of thought that apparently went into the creation of a new Taco Bell promotion that promises (no joke) “one full year of gas” to each of 200 grand-prize winners. In the “Drink Big, Win Gas” game, Taco Bell patrons earn game pieces by purchasing specially marked 42-ounce fountain drinks. Those who fail to get that much gas from Taco Bell (awarded as a $1,500 debit card) could win debit cards worth $100 and $50, bean burritos, nachos or crunchy tacos.

2: Current U.S. sales rank of LeBron James’ No. 23 Cleveland Cavaliers road uniform among all licensed sports apparel. The No. 1 seller: a Michael Jordan jersey.