Go Figure

13

Months that Funky Fries managed to stay on the market until their unceremonious dismissal from the Heinz brand lineup this month. The chocolate, cinnamon, sour cream and blue-colored fries simply gave people the willies. “Kids already liked the plain french fries,” says an exec at one product-marketing consultancy. “What bothered me the most were the chocolate fries. What was Heinz thinking?”

12

Years on a new contract between the Chicago Bears and Bank One that calls for the NFL franchise to refer to itself, whenever possible, as “Bears football presented by Bank One.” The move comes after the city convinced the Bears not to rename Soldier Field after a corporate sponsor.

$750,000

Budget for an upcoming ad campaign warning Floridians about what the state says are dangers posed by low-cost prescription drugs from Canada. Florida’s Board of Pharmacy is targeting Canadian drug discounters that are popping up in the state, declaring them unlicensed and unregulated. The discounters say the action is a smear campaign designed to protect the profits of U.S. drug firms.