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In its first work for Whiteface Mountain, KSV attempts to take in-you-face ski resort advertising to a whole new level.
A brochure and Web site developed by the agency for the Lake Placid, N.Y.-based client challenge skiers to visit the mountain and face up to their greatest fears, such as smashing into trees and tumbling down the ragged mountainside.
“This mountain is all about challenge,” explained Bill Drew, associate creative director of the Burlington, Vt.-based agency. “We’re not going to say we’re the family mountain.
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