Go Ask Alice

NEW YORK Fallon’s first campaign for Crowne Plaza Hotels & Resorts touts the hotel as “The place to meet” with ads featuring CBS Sports’ golf commentator David Feherty leading unscripted conversations about the game with celebrity and professional players. Gathered around a table in one of the hotel’s meeting rooms, Feherty chats with comedian George Lopez, rocker Alice Cooper, World Golf Hall-of-Famer Lee Trevino, LPGA Tour golfer Natalie Gulbis and sportswriter Dan Jenkins. The mix offers just enough variety to keep the conversations interesting. In the 30-second “Rules,” directed by Moxie Pictures’ Dan Levinson, the group discusses the rules of the game. Feherty begins by pointing out that the “bible has 10 rules and golf has a 600-page decisions booklet.” Gulbis asks the group what rule would they change? Feherty: “I would make the ball bigger.” The comedian offers, “Cheering, no silence.” But Cooper’s answer is predictably the funniest, “The game needs to be more violent. I think you should be able to hit into people,” he suggests with a chuckle. “Just to make it more exciting.”