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NEW YORK Cablevision this week launched the first of three spots by Gardner Nelson Partners for its iO interactive optimum digital cable service. It is the first work from the New York shop since winning the account in February.
The spot, which focuses on the array of programming offered through iO, features a fictional Congressman Beekins who holds the floor hostage during a filibuster. While his fellow representatives doze, Beekins reads from the elephantine list of channels iO makes available.
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