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NEW YORK — General Nutrition Cos. is expected to consolidate its advertising and marketing services efforts at Young & Rubicam in Chicago, sources said. The company spent nearly $30 million in measured media last year.
The shop leveraged a relationship with GNC parent Royal Numico to get in front of GNC and managed to sell the Pittsburgh, Pa. client on an array of services, including advertising and direct marketing, said sources. The shop is said to be in final negotiations to handle the business.
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