GMO to Unveil Print Campaign For Beringer Wines

SAN FRANCISCO-Goldberg Moser O’Neill here will launch the first phase of a national print effort for Beringer Wine Estates’ flagship brand this October.
“[Beringer] wanted us to create ads that would convey its heritage in an impressive manner from start to finish,” said Jim Noble, a GMO associate creative director.
One execution features a photo of a woman wearing a white dress and standing alone in a wooded park with her back to the camera. The ad also shows a photo of a bottle of Beringer 1993 Private Reserve Cabernet Sauvignon and a quote from wine critic Robert M. Parker Jr.: “Ostentatious . . . enhanced by vanilla and licorice . . . an intense wine.”
The ads will appear in magazines including Bon Appƒtit, Gourmet and Forbes. -Jane Irene Kelly