GMO Reverses Testimonial Approach for Sybase

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Scratchy voices of executives respond to a clearly intoned question asking if their computer systems can talk to one another and give them the information they need. The voices stutter and haplessly search for answers.
The disguised voices are actually those of Fortune 500 executives and are part of two 30-second TV spots kicking off Goldberg Moser O’Neill’s ad campaign for Sybase. Sources said billings are estimated at more than $10 million.
The ads promote Sybase’s enterprise portal product, a computer application that enables companies to unlock business applications and corporate data.

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