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Positions Monterey Bay Aquarium as a Resource, Not an Attraction
SAN FRANCISCO–Strange-looking creatures from the murky depths with names such as “translucent predatory tunicate” and “squat lobster” make a rare, above-sea-level appearance in a new ad campaign from Goldberg Moser O’Neill for the Monterey Bay Aquarium.
The ads, the first from the San Francisco agency since it won the account last year, break in the Bay Area later this month. The effort includes print, outdoor, radio and TV executions, and is being supported by $700,000 in media spending.
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