GMMB Quits Kerry's Creative Team

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WASHINGTON, D.C. Omnicom Group’s GMMB said on Friday that it will no longer work on creative for John Kerry’s presidential bid.

Washington, D.C.-based GMMB, which worked with Shrum Devine and Donilon on the campaign, said it made the decision following a dispute over fees. The agency will, however, continue to conduct media buys for Kerry.

“Unquestionably, being a part of Senator Kerry’s presidential campaign has been one of the most important efforts our firm has ever undertaken,” said GMMB senior partner Jim Margolis.



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