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NEW YORK Shoppers are thinking green, but not always buying that way, according to a new study released by the Grocery Manufacturers Association (GMA) and Deloitte.
The study found that while 54 percent of shoppers indicated that environmental sustainability is a factor in their purchasing decisions, they actually bought green products on just 22 percent of their shopping trips. The survey is the basis of the GMA-Deloitte report released today titled “Finding the Green in Today’s Shoppers: Sustainability Trends and New Shopper Insights” and was based on interviews with over 6,400 shoppers.
The
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