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ATLANTA Mullen has won the advertising account of the Conversion Van Marketing Association, a newly formed trade organization funded by General Motors, the client confirmed.
The association expects to spend $2.2 million on advertising this year, said Rod McSweeney, chairman and president of the association and owner of Southern Comfort Conversions in Trussville, Ala. Future spending could reach as much as $20 million, McSweeney said. Sources value the account at between $12 million and $15 million.
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