DETROIT – General Motors is sponsoring a four-part one-hour series profiling the achievements of prominent African-American men and women in sports and other fields, called Road to Success. The shows produced so far include profiles on Hank Aaron, Michael Jordan, Riddick Bowe and Eldrick ‘Tiger’ Woods – the junior championship golfer, and are done by Central City Productions in association with Julius Erving’s DJ Group and The Mingo Group, one of GM’s agencies of record. The series debuts this month.
Copyright Adweek L.P. (1993)
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