GM Preps Push for Credit Cards

DETROIT General Motors is adding two credit cards to its portfolio, one targeting small business owners and the other geared toward GM employees, suppliers and relatives, the company said.

Upcoming national and local advertising will support the GM Business Card, said Jack Bowen, the former GM Card general director who was recently named GM Customer Network general director. That work will include print ads, direct mail and Web efforts.

Interpublic Group shops Mullen, Wenham, Mass., and directDeutsch, New York, and Grey Global Group’s Grey, also New York, worked on elements of the campaign, which carries the overall tagline, “Live.