GM Plans Massive Mail Assault

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

General Motors has tapped Campbell-Ewald Advertising to handle a direct mail effort for what the automaker is calling its largest incentive program aimed at current GM vehicle owners.
Hoping to boost the automaker’s faltering market share, the Loyalty First program offers rebates to original owners who still have GM vehicles from model years 1986 to 1998. In those years, GM sold about 60 million vehicles, although the company declined to reveal how many rebate offers are being issued.
Campbell-Ewald, Warren, Mich.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in