NEW YORK – General Motors, it appears, will waste no time deciding the winner of its review to consolidate about $500 million in TV buying. The three agencies in the pitch – Leo Burnett, Lintas and D’Arcy Masius Benton & Bowles – presented last week. A winner is expected to be named before Christmas, according to a source. Shortly after that, GM will hold a similar review to consolidate $300 million in print buying.
Copyright Adweek L.P. (1993)