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General Motors, which last week switched one of its agencies for the first time in nearly 40 years, is continuing to re-examine its roster. The move will likely lead to changes on the Cadillac account next, sources said last week.
Cadillac product publicity manager Debbie Frakes said, “There are no plans to switch agencies anytime in the near future.” Sources said, however, that the client has begun to quietly discuss the Cadillac account with other agencies.
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