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DETROIT General Motors rolls out a new retail campaign today tied to its latest incentive offerings.
The campaign, from McCann-Erickson, Troy, Mich., includes one print ad, which will run in single-page and double-page spread versions, and both in color and black and white, said a GM representative. It will appear in the top 75 markets nationwide.
The two-page version of the ad features one page with 10 colorful vanity license plates from across the country. The words on the plates spell out “4 grand cash back from the gr8 American car company.”
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